Author Archives: saadcreative

2) Objective Thinking

A few weeks ago, I attended a conference about Social Media for International Organizations in Palais des Congres at Montreal. The conference was quite informative to say the least. While discussing with fellow attendees during a workshop, I was amazed by how a majority of them saw Social Media as a task or a “must-follow-or-die” [...]

1) Aspects of a Memorable Brand Name

Before diving into the subject, it should be understood that a clever company name is nothing without a clever product. The success of your name is relative to what you set your company to be inside and out. Communication The reason for having a name for a business or a product is to give people [...]

0) An Introduction

It’s interesting how everything around us is just so “designed” nowadays. Companies and all-size businesses are more interested in their look than their product. It’s not always true for established companies, but for start-ups, it is as if they need that logo, need that website, need those business cards, when in fact they need a [...]